How everything started...

How everything started...

As the former owner of Glycine, having the offices still in the traditional Glycine house (see picture), I am still very proud to be a part of the family as an official distributor / retailer of this very traditional Swiss watch brand. Our company "Swiss Timepieces" is distributing Glycine among other watch brands from the famous Swiss watch city Biel. When we started in 2010 the watch market was rather quiet and the positioning of Glycine somehow unclear. What to do? We started analyzing the past to better understand the future for Glycine. We learnt what a great story there was behind Glycine particularly at its early stages. And we also realized that it was the year of 1953 when the most important chapter had been written - the birth of the AIRMAN, the undisputed brand icon. The more I studied the great past of the Airman watches the more I felt in love with this unique and very historical timepiece. We started working on a new collection with a focus on Airman again. We splitted the Airman collection in a contemporary and a vintage part, carefully positioned at the entry level of mechanical Swiss watches. And we can say we have relaunched the brand with a considerable success